Printing is the process of using various techniques and methods to print patterns of different colors of dyes and coatings on fabrics, mainly including pattern design, plate making, printing, and post-processing. The design of printing patterns is a crucial step, including pattern design and color design. In design, there is often a saying of "seven parts color and three parts flower", which reflects the importance of color matching in a pattern design from one aspect. Because using different color combinations for the same pattern can produce completely different visual effects. Some color combinations are popular and sought after by consumers due to their strong infectivity, while others are particularly unique but only appreciated by a certain group of people. There are also some color combinations that appear dull and weak due to a lack of vitality, and cannot gain consumer recognition, thus losing their market share. It can be seen that color matching techniques and methods play a crucial role in the process of printing design.
1. Keeping up with market trends - the use of trendy colors
The market trend here refers to the color trend forecast for the next year or season released annually by global color experts and authoritative institutions. This color that has been announced is called a popular color. Pop colors are produced in the market consumption, usually based on the colors with the highest sales rate and the most popular colors in the previous year to reorganize the pop color spectrum, and then put into the next year for testing, from which the popular main color can be found.
Like popular things in society, popular colors are a product of social psychology with characteristics of the times, based on politics, economy, culture, and science. They are a psychological reflection of people's common aesthetic perception of certain colors during a certain period. It changes with the trend of the times and the changing social environment, coordinating with the social situation and trends at that time, and has novel, fashionable, and stimulating characteristics, which to some extent has a positive guiding effect on the consumer market.
Although popular colors are largely born out of fashion design, we know that changes in clothing colors are reflected in fabric colors, which will inevitably lead to the pursuit of color trends in other fabric related industries. Printing itself is a process carried out on fabrics, and color trends are determined by the market conditions of the consumer market, which is similar to the need for printing design to meet the needs of the consumer market. Therefore, designers use popular colors in color matching to closely follow the trend.
2. Color matching around the theme of expression
Printed pattern design is different from simple pattern design. Before design, it is necessary to clarify the target consumer group and purpose of the design, determine the design theme based on the common characteristics and preferences of this group, and then carry out subsequent design work around this theme.
For example, if the design theme is to express care, joy, and love, a combination of warm and neutral tones can be chosen. Several shades of red with glossy changes and textured caramel colors can be selected, which are warm and opaque, appearing natural and soft, comfortable, soft, and delicate. If expressing vitality, fusion, and freedom, you can choose medium green, ear purple, rust brown red, chalcopyrite color, pencil lead, lake blue, and light turmeric. The subtle changes in luster will give people a delicate feeling. If the theme of the graphics is to express Chinese style, then colors such as Chinese red, plain indigo, goose yellow, brown, etc. can be selected, or color combinations from Chinese painting can be borrowed, which are all good color matching methods.
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