Competition In The White Mortar Market Is Becoming Increasingly Fierce

Apr 17, 2021 Leave a message

DONGGUAN COWINT NEW MATERIAL TECHNOLOGY CO.,LTD

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The main component of white glue is vinyl acetate, which is a special adhesive that can bond a variety of materials, such as paper products, plastic products, and textiles. According to different uses, white glue can be divided into wallpaper white glue, printing white glue, non-woven white glue, cracked white glue, etc. It usually has good hiding power, good elasticity, quick drying, Good hand feeling and other advantages, and good compatibility with other fillers.

White glue is mainly used for printing in the textile and clothing field. It can print white overprint printing and color overprint printing. The printed fabric parts have the characteristics of good gloss, excellent elasticity, clear patterns and excellent visual effects. White glue is mainly used for pasting wallpaper in the field of architectural decoration. It has strong adhesion and can make the wall closely adhere to paper wallpaper, PVC wallpaper, heavy wallpaper and other material wallpaper, and it is not easy to fall off or yellow after long-term use. In addition, white glue can also be used for pasting paper, pasting plastic products, crafts making and mounting, packaging and other fields.


According to the "In-depth Market Research and Investment Strategy Recommendation Report of the White Mastic Industry for 2021-2025" released by the New Sijie Industry Research Center, the fineness, uniformity, fluidity, gloss and appearance of the white mortar directly affect its Performance, the main factors affecting its performance are raw material properties, including resin material properties, wetting agent properties, dispersant properties, thickener properties, filler properties, etc., as well as formulations and production processes.


If product performance is not considered, the technical barriers to entry into the white mortar industry are relatively low. In the context of the continuous expansion of my country's textile and apparel industry and the growing demand for architectural decoration, the demand for white glue in the Chinese market continues to rise, which promotes the continuous expansion of my country's white glue industry and the number of manufacturers. After 2010, my country's white glue market demand has stabilized. After rapid growth in the early stage, the industry has huge production capacity, so the phenomenon of overcapacity is prominent. Since 2015, my country’s environmental protection policies have become increasingly stringent, and the market’s requirements for the quality of white mortar are also constantly improving, which has accelerated the speed of survival of the fittest in the white mortar industry.


At this stage, my country's white mortar market has matured, and the possibility of substantial growth in future demand is low. The market has become a trend for high-quality and brand-based development. In this context, powerful companies in the white mortar industry need to adjust product structure, improve R&D capabilities and technical levels, and develop towards high-end and branding. If they are recognized by the market, there is still better room for development in the future, and their strength is better. Companies that are weak and unable to keep up with the pace of development will continue to be eliminated in the future.


Industry analysts in New Thinking said that with the increasing maturity of development, my country's white glue market has stabilized. Compared with foreign enterprises, my country's white glue production enterprises are generally smaller in scale, weak in R&D and innovation capabilities, and the market structure is scattered. With the increasingly fierce competition, a large number of small and weak white mortar companies will be forced to withdraw from the market. The industry concentration is expected to increase. However, if the industry wants long-term healthy development, it is important to improve core competitiveness such as innovation and technology.